JMGPR Blogs

I’m sure you’ve heard the term, ‘digital PR,’ and you might be wondering, is there a difference between digital and traditional public relations? 

While the end goal remains the same, to build and maintain a positive image and reputation for your client’s business or brand, the strategies implemented in this form vary slightly from the practices put in place with traditional methods.

Digital PR focuses on building an online presence and engaging with your audience through digital channels (ie social media) whereas traditional PR focuses primarily on offline methods such as print media and face to face communication.

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If you work in PR, you’ve likely heard the term 'pitching under embargo'. While you may encounter embargos often, it is a concept  all PR professionals should be familiar with.

For anyone who is not familiar with it, an embargo pitch is one in which you, the PR professional, is sharing information with a journalist or a media outlet under the agreement that it is not to be published until the information is allowed to be discussed at a specific date and time. 

Embargos are usually shared in advance of  the press release to allow a journalist time to consider the story. This practice allows for ample time to prepare coverage before the story goes live (i.e. the day the embargo is lifted) and ensures a coordinated release of the story across various media outlets. 

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When first getting started with building your brand, it’s important to focus on creating a strong foundation. The goal with building a business is to attract customers and establish credibility within your market. Trust, like in any relationship, personal or professional, is what sets you apart. It is the foundation for which partnerships are built on. 

The first step for any business is crafting the right PR strategy. Why? Because PR is one of the most powerful tools to help you grow. A robust and consistent PR strategy can be the driving force behind your business and make all the difference when it comes to achieving success.

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When it comes to unlocking business opportunities, one of the keys to success is being able to master the art of the elevator pitch. Have you heard the phrase, “Your network is your net worth?” Essentially, your network, the people you’re connected to, are your key to the next level. By building relationships, you establish trust thus creating opportunities for collaboration and growth. As your professional network grows, your access to valuable resources and support can help move your career forward, opening doors to new opportunities you may never have imagined.

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We kick off each year at JMG PR with a new yearly theme, a tradition that has been part of our company since its inception. As the CEO, it's invigorating for me to prioritize both the growth of the company and the success of our team.

The thought process behind the use of themes is to kick off the year as a unifying force and bring employees together around a central objective. Themes provide clarity and focus, setting a positive tone and aligning everyone within the company toward common goals and initiatives. Ultimately, they drive success.

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Whether you’re building a brand, marketing a product, or communicating expertise, digital content is often the best way to reach your audience exactly where they are with exactly the message you want to deliver. 

As the marketing mantra goes, content is king. Here’s how to create content that delights, surprises, informs, engages, and converts in 2024. #1 Lean into your authority & expertise. #2 Let your voice shine through. #3 Help your content make the connection.

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