Artificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape.
In the public relations industry, it's no longer just a trend; it's a tool many professionals are integrating into their daily life. But as with any new technology, there’s a growing question PR pros are asking: Is AI a powerful asset, or is it quietly threatening the human side of communication that makes public relations so effective?
The answer, as with most things, lies somewhere in the middle. Let’s explore both sides of the conversation.
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