JMGPR Blogs

Most people think going viral is a matter of luck. That’s understandable — brands constantly post every day and, all of a sudden, on the most unexpected day, a post goes viral. Sometimes, even the post you least expect ends up taking off. At first glance, virality does appear to be random. 

But when you look closer, that’s not the full story. Virality usually happens because strong foundations are already in place: consistent messaging, a clear understanding of your audience, and public relations strategies where a viral post is just one piece of a larger system. . 

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Great press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for. So, when you successfully land one, it can feel like the peak of a PR win. 

But the truth is that the real work—and the work that draws out the true value of a single press hit—begins after the story runs. Learn how to maximize your press hits, and you’re looking at long-term, consistent brand visibility.

This guide shows you how to extend the lifespan of your media coverage using effective public relations strategies, digital tools, and storytelling techniques.

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In today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors. 

To garner attention, brands often use two powerful tools: public relations and marketing. Though these concepts are often used interchangeably, they’re actually distinct from one another but serve complementary purposes. For brands looking to make their mark, understanding the difference between the two is the first step to making the most of both.

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Search culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful. A specific advantage that AI tools have is their ability to generate summarized results that are tailored to the user’s preferences and location, provided to them in a “human-like” manner that mirrors the tone of a helpful assistant

The growing reliance on AI recommendations makes your brand’s digital footprint more crucial than ever. AI tools synthesize all available information to determine whether your brand is worth recommending.

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In a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes. Whether you're a startup or an established company, your founder’s presence can strengthen your brand’s story, build deeper connections with your audience, and inspire loyalty far beyond the reach of traditional marketing. And yes, this still applies even if your founder is introverted or camera shy.

People Don’t Buy Brands, They Buy Into Stories

Today’s customers aren’t just interested in what your company does; they want to understand why it exists and who’s behind it. Founders bring a face and a voice to that story, transforming abstract brand values into something human and relatable. 

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With social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick?

The answer is storytelling.

With so much content competing for audience attention, the ability to craft a compelling narrative has become one of the most important tools for strong communicators. 

At its core, public relations is all about connection. It’s more than just promoting a product or managing a reputation. It’s about building trust, inspiring action, and helping people see the heart behind the brand. 

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