Expert public relations insights for founders, executives, and
brands of all sizes - from JMG PR, New York's award-
winning PR firm.
Visibility is one of the most valuable assets a brand can build. But being visible does not necessarily mean appearing wherever your audience looks. When it comes to visibility, the more important question is whether your brand is visible where it counts: in the right places, contexts, and ways that audiences trust.
This is where earned, paid, and owned media come into play. These three categories represent different ways a business can reach its audience and build brand recognition.
Read MoreNo business wants to find itself in the middle of a public crisis. Whether it’s a product issue, leadership controversy, cybersecurity breach, or a negative review that went viral, every organization hopes it will never have to handle a situation like that.
The reality, however, is that crises are rarely planned—and yes, it can happen to even the best-intentioned businesses. Public crises develop quickly and unpredictably, requiring so much out of you: fast decision-making, calmness under pressure, extra careful time management, and hyper awareness of the public’s activity and overall mood.
Read MoreEvery brand has a story to tell. From your humble beginnings to the principles that drove the creation of your products, every brand has something valuable to contribute to the general culture. The challenge for brands today is not figuring out what to say, but how to tell your story in a way that truly keeps audiences engaged–and ultimately, creating content that converts.
Today’s digital landscape can be crowded and overwhelming for the average media consumer. With the sheer number of posts, videos, newsletters, and articles being put up daily, all asking for the same few seconds of an audience’s attention, brands often find themselves struggling in this competition for attention.
One of the most effective types of content? Content that has already proven itself to be valuable.
Media features, podcast interviews, award announcements, or speaking engagements may seem like one-off achievements, but really, they provide a plethora of content opportunities—if you are creative and resourceful about it.
While LinkedIn has encouraged this type of activity, it has also created a common misconception: that thought leadership on LinkedIn is just a matter of posting consistently.
Read MoreOver the past few years, LinkedIn has become the digital mirror of an industry conference. On LinkedIn, you get to network with industry peers, discover new ideas, meet new talent, and engage in discussions. It’s also where you hear industry leaders share their expertise publicly—through posts, carousels, or reels, they offer their insight in important conversations.
While LinkedIn has encouraged this type of activity, it has also created a common misconception: that thought leadership on LinkedIn is just a matter of posting consistently.
Read MoreAmong its products, services, and reputation, some of a brand’s strongest assets are its leaders. Leaders often have great stories to tell: how they built their company from scratch, how they influenced change in their industry, or what they truly think about pressing industry issues. But without a thought leadership strategy to deliver their message to their audience, these valuable insights often remain unheard
Read MoreSocial media allows brands to connect more closely with their audiences. But that visibility alone does not guarantee meaningful interaction. Many businesses post consistently and still struggle to get their followers to comment or share their content. And even then, not every interaction leads to a sale, partnership, or funding.
Read MoreIn today’s business landscape, a well-crafted PR strategy is crucial because it helps organizations effectively manage their communication, reputation, and strategic direction. When you are able to effectively manage your business or brand’s reputation, you’re helping to build trust and credibility, two critical components needed in an increasingly competitive landscape.
Read MoreIn today's fast-paced and digitally -connected world, businesses and brands face an increasingly competitive landscape where differentiation and reputation are critical for success. In a sea of competitors, the goal is to stand out. The task sounds simple enough to manage but it’s not always as easy as it looks. Enter Public Relations (PR), an industry that has emerged as a vital strategic tool that can significantly impact an organization's growth, brand image, and overall success. At one time, not all businesses opted to incorporate PR into their long-term strategy, but the landscape has changed and PR is no longer an optional add-on but a necessary part of one’s team in order to achieve success.
Read MoreHere is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year.
Read MoreWhen planning events like product launches or brand activations, it’s easy to get caught up in logistics. You’re mentally cycling through the usual checklist: venue, guest list, speakers, catering, giveaways, contest prizes, program flow, and a dozen other moving parts.
Read MoreThe growing popularity of AI has inspired the rise of AI startups and with it a highly saturated marketplace where every founder struggles to attract attention
Read MoreMost people think going viral is a matter of luck. That’s understandable — brands constantly post every day and, all of a sudden, on the most unexpected day, a post goes viral.
Read MoreGreat press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for.
Read MoreIn today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors.
Read MoreSearch culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful.
Read MoreIn a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes.
Read MoreWith social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick? The answer is storytelling.
Read MoreArtificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape.
Read MoreAs PR professionals, we spend our days shaping the identities of clients, building buzz for brands, pitching to the press, and making others look good. But here’s a question: when was the last time you did that for yourself?
Read MoreInsider tips, media strategy guides, and industry updates from Jenna Guarneri and the JMG PR team. No spam, ever.
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