JMGPR Blogs

With social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick?

The answer is storytelling.

With so much content competing for audience attention, the ability to craft a compelling narrative has become one of the most important tools for strong communicators. 

At its core, public relations is all about connection. It’s more than just promoting a product or managing a reputation. It’s about building trust, inspiring action, and helping people see the heart behind the brand. 

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Artificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape. 

In the public relations industry, it's no longer just a trend; it's a tool many professionals are integrating into their daily life. But as with any new technology, there’s a growing question PR pros are asking: Is AI a powerful asset, or is it quietly threatening the human side of communication that makes public relations so effective?

The answer, as with most things, lies somewhere in the middle. Let’s explore both sides of the conversation.

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The Power of Personal Branding in PR

As PR professionals, we spend our days shaping the identities of clients, building buzz for brands, pitching to the press, and making others look good. But here’s a question: when was the last time you did that for yourself?

In a field that thrives on reputation and connection, having a strong personal brand is essential. It gives you credibility, helps you stand out in a crowded industry, and can lead to new clients, job offers, or speaking opportunities.

Whether you're early in your career or well into it, building a personal brand is one of the smartest investments you can make.

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In the field of public relations, one thing remains clear, the way we communicate and share stories is continuously evolving. Relying solely on press releases and a handful of media placements is no longer sufficient to effectively reach and engage broad audiences. 

To stay relevant in this ever-changing environment, it is essential for businesses and brands to develop a media strategy that’s not just diverse, but also intentional.

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In today’s fast-paced world, building a successful brand isn’t just about having a great product or service. It’s about creating a presence that people trust, recognize, and want to connect with. And that’s where PR comes in.

Public relations plays a crucial role in shaping your brand’s image, boosting credibility, and fostering meaningful relationships with your audience. If you’re looking to build a brand presence that sticks, you need a smart PR strategy. To help you get started, we’re sharing five key strategies to help you get there.

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Insights from Jenna Guarneri’s You Need PR

Let’s be real—PR isn’t just for massive corporations with unlimited budgets, It’s for anyone looking to build a strong brand, earn trust, and stay relevant in today’s fast-moving world. 

Whether you’re launching a startup, growing a small business, or  managing your own personal brand, PR helps shape the way people see you. 

Public Relations is all about storytelling, reputation management, and building relationships. It's about humanizing your brand and creating narratives that inspire trust and loyalty with your audience.

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