Five Steps for Building Out a Powerful PR Strategy in the New Year

The start of a new year is a time for new beginnings and ambitious goals. Whether you're setting personal resolutions, planning for client success, or strategizing for business growth, the possibilities are endless.  A fresh start is always exciting, but it’s also a critical time to take stock of your current strategies and identify the areas that could use improvement. While we equate a new year with new goals, the end of the year should be when you analyze your past success as well as failures.

From a PR standpoint, look at the strategies that resonated most with your audience. Which ones fell short of expectations? Once you understand your yearly performance, you can work on building a more effective and data-driven PR strategy for the year ahead. 

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What Scares You About Public Speaking? The Top Five Tips to Master Your Next Presentation!

If you ask most people, they’ll tell you the thought of standing in front of a room full of people scares them.  Palms are sweating, heart’s beating fast, and the mind is racing. Even the most seasoned of professionals struggle with public speaking, so trust us when we say, you are not alone! Glossophobia, aka, the fear of speaking in public is a common fear, with almost 1 in 4 people reporting that they have some related anxiety when it comes to getting up in front of others to present their ideas and share information. Being able to speak effectively, whether in a room full of people or in a virtual meeting, is a valuable skill that requires strong communication and the ability to engage with others. The goal is to not only get your audience’s attention, but to keep them engaged in what you’re saying.

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Five Secrets You Need to Know to Master PR in the Digital Age

I’m sure you’ve heard the term, ‘digital PR,’ and you might be wondering, is there a difference between digital and traditional public relations? 

While the end goal remains the same, to build and maintain a positive image and reputation for your client’s business or brand, the strategies implemented in this form vary slightly from the practices put in place with traditional methods.

Digital PR focuses on building an online presence and engaging with your audience through digital channels (ie social media) whereas traditional PR focuses primarily on offline methods such as print media and face to face communication.

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Top Five Expert Tips for Pitching Under Embargo

If you work in PR, you’ve likely heard the term 'pitching under embargo'. While you may encounter embargos often, it is a concept  all PR professionals should be familiar with.

For anyone who is not familiar with it, an embargo pitch is one in which you, the PR professional, is sharing information with a journalist or a media outlet under the agreement that it is not to be published until the information is allowed to be discussed at a specific date and time. 

Embargos are usually shared in advance of  the press release to allow a journalist time to consider the story. This practice allows for ample time to prepare coverage before the story goes live (i.e. the day the embargo is lifted) and ensures a coordinated release of the story across various media outlets. 

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Five Essential Tips for Crafting a PR Strategy That Drives Startup Success

When first getting started with building your brand, it’s important to focus on creating a strong foundation. The goal with building a business is to attract customers and establish credibility within your market. Trust, like in any relationship, personal or professional, is what sets you apart. It is the foundation for which partnerships are built on. 

The first step for any business is crafting the right PR strategy. Why? Because PR is one of the most powerful tools to help you grow. A robust and consistent PR strategy can be the driving force behind your business and make all the difference when it comes to achieving success.

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5 Tips for Crafting the Perfect Elevator Pitch

When it comes to unlocking business opportunities, one of the keys to success is being able to master the art of the elevator pitch. Have you heard the phrase, “Your network is your net worth?” Essentially, your network, the people you’re connected to, are your key to the next level. By building relationships, you establish trust thus creating opportunities for collaboration and growth. As your professional network grows, your access to valuable resources and support can help move your career forward, opening doors to new opportunities you may never have imagined.

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