Strategies That Move the Needle

Expert public relations insights for founders, executives, and
brands of all sizes - from JMG PR, New York's award-
winning PR firm.

How to Improve Social Media Engagement Through Content Repurposing

How to Improve Social Media Engagement Through Content Repurposing

One of the most effective types of content? Content that has already proven itself to be valuable.

Media features, podcast interviews, award announcements, or speaking engagements may seem like one-off achievements, but really, they provide a plethora of content opportunities—if you are creative and resourceful about it.

While LinkedIn has encouraged this type of activity, it has also created a common misconception: that thought leadership on LinkedIn is just a matter of posting consistently.

Jenna GuarneriJuly 6, 2026JMG Public RelationsThought Leadership PRComment

Why Thought Leadership on LinkedIn Isn't About Posting

Why Thought Leadership on LinkedIn Isn't About Posting

Over the past few years, LinkedIn has become the digital mirror of an industry conference. On LinkedIn, you get to network with industry peers, discover new ideas, meet new talent, and engage in discussions. It’s also where you hear industry leaders share their expertise publicly—through posts, carousels, or reels, they offer their insight in important conversations.

While LinkedIn has encouraged this type of activity, it has also created a common misconception: that thought leadership on LinkedIn is just a matter of posting consistently.

Jenna GuarneriJune 29, 2026JMG Public RelationsThought Leadership PRComment

Thought Leadership Strategy: How PR Can Turn Executives Into Recognized Industry Leaders

Thought Leadership Strategy: How PR Can Turn Executives Into Recognized Industry Leaders

Among its products, services, and reputation, some of a brand’s strongest assets are its leaders. Leaders often have great stories to tell: how they built their company from scratch, how they influenced change in their industry, or what they truly think about pressing industry issues. But without a thought leadership strategy to deliver their message to their audience, these valuable insights often remain unheard

Jenna GuarneriJune 16, 2026JMG Public RelationsThought Leadership PRComment

5 Tips for Writing an Effective PR Strategy

5 Tips for Writing an Effective PR Strategy

In today’s business landscape, a well-crafted PR strategy is crucial because it helps organizations effectively manage their communication, reputation, and strategic direction. When you are able to effectively manage your business or brand’s reputation, you’re helping to build trust and credibility, two critical components needed in an increasingly competitive landscape.

PR StrategyJenna GuarneriMay 4, 2026JMG Public RelationsPR StrategyComment

Why PR Is Important for Startups (And Why It Matters Early)

Why PR Is Important for Startups (And Why It Matters Early)

Here is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year.

Startup PRJenna GuarneriMarch 9, 2026JMG Public RelationsStartup PRComment

Beyond the Venue: How PR Amplifies Event ROI Through Storytelling

Beyond the Venue: How PR Amplifies Event ROI Through Storytelling

When planning events like product launches or brand activations, it’s easy to get caught up in logistics. You’re mentally cycling through the usual checklist: venue, guest list, speakers, catering, giveaways, contest prizes, program flow, and a dozen other moving parts.

Events PRJenna GuarneriFebruary 5, 2026Events PRComment

Media Strategies for AI Startups: How to Stand Out in a Saturated Market

Media Strategies for AI Startups: How to Stand Out in a Saturated Market

The growing popularity of AI has inspired the rise of AI startups and with it a highly saturated marketplace where every founder struggles to attract attention

Startup PRJenna GuarneriDecember 8, 2025JMG PRStartup PRComment

How to Leverage a Press Hit for Months After It Runs

How to Leverage a Press Hit for Months After It Runs

Great press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for.

PR StrategyJenna GuarneriOctober 27, 2025JMG Public RelationsPR StrategyComment

The Difference Between PR and Marketing (And Why You Need Both)

The Difference Between PR and Marketing (And Why You Need Both)

In today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors.

Marketing, PR StrategyJenna GuarneriSeptember 23, 2025JMG Public RelationsMarketing, PR StrategyComment

The New Rules of Brand Visibility: Public Relations Strategies for Generative Engine Optimization

Search culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful.

PR Strategy, GEOJenna GuarneriAugust 27, 2025JMG Public RelationsPR Strategy, GEOComment

Why Your Founder Should Be the Face of Your Brand – Even if They're Camera Shy

In a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes.

PR StrategyJenna GuarneriJuly 3, 2025JMG Public RelationsPR StrategyComment

The Power of Storytelling in PR: 5 Tips to Help You Craft a Narrative that Resonates

The Power of Storytelling in PR: 5 Tips to Help You Craft a Narrative that Resonates

With social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick? The answer is storytelling.

PR StrategyJenna GuarneriJune 9, 2025JMG Public Relations PR StrategyComment

AI in PR: Tool or Threat? Navigating the Future of Public Relations

AI in PR: Tool or Threat? Navigating the Future of Public Relations

Artificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape.

AI StartupsJenna GuarneriMay 13, 2025JMG Public Relations AI StartupsComment

Power Up Your PR Career: 5 Steps to a Strong Personal Brand

As PR professionals, we spend our days shaping the identities of clients, building buzz for brands, pitching to the press, and making others look good. But here’s a question: when was the last time you did that for yourself?

PR CareerJenna GuarneriApril 29, 2025JMG Public Relations PR CareersComment

From Press Releases to Podcasts: Expanding Your Media Strategy

From Press Releases to Podcasts: Expanding Your Media Strategy

In the field of public relations, one thing remains clear, the way we communicate and share stories is continuously evolving. Relying solely on press releases and a handful of media placements is no longer sufficient to effectively reach and engage broad audiences.

Media Relations PRJenna GuarneriApril 15, 2025JMG Public RelationsMedia Relations PRComment

How to Build a Powerful Brand Presence with PR: 5 Key Strategies

In today’s fast-paced world, building a successful brand isn’t just about having a great product or service. It’s about creating a presence that people trust, recognize, and want to connect with. And that’s where PR comes in.

PR StrategyJenna GuarneriApril 1, 2025JMG Public RelationsPR StrategyComment

From Unknown to Unforgettable: Why You Need PR

From Unknown to Unforgettable: Why You Need PR

Let’s be real—PR isn’t just for massive corporations with unlimited budgets, It’s for anyone looking to build a strong brand, earn trust, and stay relevant in today’s fast-moving world.

Jenna GuarneriFebruary 28, 2025JMG Public RelationsComment