JMGPR Blogs

In today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors. 

To garner attention, brands often use two powerful tools: public relations and marketing. Though these concepts are often used interchangeably, they’re actually distinct from one another but serve complementary purposes. For brands looking to make their mark, understanding the difference between the two is the first step to making the most of both.

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Search culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful. A specific advantage that AI tools have is their ability to generate summarized results that are tailored to the user’s preferences and location, provided to them in a “human-like” manner that mirrors the tone of a helpful assistant

The growing reliance on AI recommendations makes your brand’s digital footprint more crucial than ever. AI tools synthesize all available information to determine whether your brand is worth recommending.

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In a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes. Whether you're a startup or an established company, your founder’s presence can strengthen your brand’s story, build deeper connections with your audience, and inspire loyalty far beyond the reach of traditional marketing. And yes, this still applies even if your founder is introverted or camera shy.

People Don’t Buy Brands, They Buy Into Stories

Today’s customers aren’t just interested in what your company does; they want to understand why it exists and who’s behind it. Founders bring a face and a voice to that story, transforming abstract brand values into something human and relatable. 

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With social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick?

The answer is storytelling.

With so much content competing for audience attention, the ability to craft a compelling narrative has become one of the most important tools for strong communicators. 

At its core, public relations is all about connection. It’s more than just promoting a product or managing a reputation. It’s about building trust, inspiring action, and helping people see the heart behind the brand. 

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Artificial Intelligence is everywhere! From the news you read to the emails you receive, AI has become essential for individuals and businesses to not only understand, but to adapt to this rapidly evolving landscape. 

In the public relations industry, it's no longer just a trend; it's a tool many professionals are integrating into their daily life. But as with any new technology, there’s a growing question PR pros are asking: Is AI a powerful asset, or is it quietly threatening the human side of communication that makes public relations so effective?

The answer, as with most things, lies somewhere in the middle. Let’s explore both sides of the conversation.

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The Power of Personal Branding in PR

As PR professionals, we spend our days shaping the identities of clients, building buzz for brands, pitching to the press, and making others look good. But here’s a question: when was the last time you did that for yourself?

In a field that thrives on reputation and connection, having a strong personal brand is essential. It gives you credibility, helps you stand out in a crowded industry, and can lead to new clients, job offers, or speaking opportunities.

Whether you're early in your career or well into it, building a personal brand is one of the smartest investments you can make.

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