Frequently Asked Questions
Have questions about working with us? Find answers to common inquiries below.
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Yes. Effective PR helps manage crises by communicating transparently, protecting reputation, and rebuilding public trust after challenging events.
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We highly suggest that your PR strategy be revisited quarterly. Both companies and the media landscape evolve so quickly, and it’s crucial for a company to stay current and relevant at all times.
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Storytelling helps create emotional connections with audiences, making your message more memorable and impactful than simply sharing facts.
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Yes. PR earns backlinks from high-authority media sites, increasing your website’s domain authority and supporting your SEO performance.
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Public relations focuses on earned media and building relationships to gain trust, while advertising involves paying for placement to promote products or services directly.
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We handle the heavy lifting but work closely with you for approvals, insights, and alignment, ensuring your brand voice and goals are at the forefront of every strategy.
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Our approach combines human creativity with AI-powered insights, enabling us to craft smarter strategies, move faster, and deliver results that position brands as leaders.
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Our expertise is specifically in PR for innovators who are shaping the future of our digital landscape. Whether you're a tech B2C company looking to appeal to the average consumer or a finance B2B company that wants to establish trust among peers, we can craft tailored PR strategies that fit your needs.