In today's ever-changing business landscape, economic downturns can pose significant challenges to organizations in almost every sector. However, with effective public relations strategies, businesses can successfully navigate these turbulent times.
Read MoreRecently, I had the opportunity to participate in the “All Things Marketing Summit,” courtesy of the Opelika Chamber of Commerce in Alabama, with a keynote discussion focused on ”Why PR is More Than Publicity.” To say I was excited to share my perspective on this topic to a room full of business professionals from the area is an understatement.
Read MoreHere is an interesting and extremely eye-opening fact. The Bureau of Labor Statistics approximates that roughly 20 percent of small businesses fail in their first year, while 50 percent fail in their fifth year. If you’re someone who likes to look on the positive side, then what you’ve just heard is that the survival rate of small businesses in their first year is 80 percent. And while that might sound a whole lot better, you still don ‘t want to fall into the remaining percentage.
Read MoreJMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy. In You Need PR, Guarneri provides readers with the proper tools to write a tactical plan at any level of business. From creating a compelling story to securing press coverage, this is a must-read for both new and seasoned entrepreneurs. Using real life brand examples, proven strategies and a fresh perspective, You Need PR is the startup must-read for effective public relations.
Read MoreWhen most people hear the word “startup” they think of a company that is small, without much momentum. Essentially, a company that is well, just getting started. While it’s understandable to think this is the case, it’s not an accurate description of what a startup company truly is.
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