JMGPR Blogs

Amidst the escalating environmental challenges our world faces, the urgent need for sustainable solutions has never been more critical. Whether it’s in print, digital, or on our television screens, journalists are all talking about cleantech and the ways in which we as a society can do our part to help create a safer and cleaner environment.

All of the information you absorb, whether it pertains to the issues we’re facing, the ways in which we can actively do our part, or the companies that can help achieve a sustainable future, the messaging is the brainchild of a PR team, tirelessly working behind the scenes to ensure that messaging is hitting the right points.

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In today's ever-changing business landscape, economic downturns can pose significant challenges to organizations in almost every sector. However, with effective public relations strategies, businesses can successfully navigate these turbulent times.

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Recently, I had the opportunity to participate in the “All Things Marketing Summit,” courtesy of the Opelika Chamber of Commerce in Alabama, with a keynote discussion focused on ”Why PR is More Than Publicity.” To say I was excited to share my perspective on this topic to a room full of business professionals from the area is an understatement.

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JMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy. In You Need PR, Guarneri provides readers with the proper tools to write a tactical plan at any level of business. From creating a compelling story to securing press coverage, this is a must-read for both new and seasoned entrepreneurs. Using real life brand examples, proven strategies and a fresh perspective, You Need PR is the startup must-read for effective public relations.

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When most people hear the word “startup” they think of a company that is small, without much momentum. Essentially, a company that is well, just getting started. While it’s understandable to think this is the case, it’s not an accurate description of what a startup company truly is.

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