If you work in PR, you’ve likely heard the term 'pitching under embargo'. While you may encounter embargos often, it is a concept all PR professionals should be familiar with.
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When first getting started with building your brand, it’s important to focus on creating a strong foundation. The goal with building a business is to attract customers and establish credibility within your market.
When it comes to unlocking business opportunities, one of the keys to success is being able to master the art of the elevator pitch. Have you heard the phrase, “Your network is your net worth?” Essentially, your network, the people you’re connected to, are your key to the next level.
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We kick off each year at JMG PR with a new yearly theme, a tradition that has been part of our company since its inception. As the CEO, it's invigorating for me to prioritize both the growth of the company and the success of our team.
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Whether you’re building a brand, marketing a product, or communicating expertise, digital content is often the best way to reach your audience exactly where they are with exactly the message you want to deliver.
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As we embrace the New Year, I'm filled with energy this new year brings. Wrapping up 2023 on a high note, I had the incredible opportunity to join the hosts of 'Good Morning America' to share insights on creating a new focus for small businesses in the New Year.
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Have you heard the saying, “Content is King?” In the dynamic landscape of business, the phrase holds unparalleled significance, encompassing the pivotal role that well-crafted and strategic content plays in establishing a brand's authority and influence.
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In today’s dynamic and constantly evolving business environment, establishing and nurturing trust with consumers is extremely important.
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Amidst the escalating environmental challenges our world faces, the urgent need for sustainable solutions has never been more critical. Whether it’s in print, digital, or on our television screens, journalists are all talking about cleantech and the ways in which we as a society can do our part to help create a safer and cleaner environment.
Read MoreIn today's ever-changing business landscape, economic downturns can pose significant challenges to organizations in almost every sector. However, with effective public relations strategies, businesses can successfully navigate these turbulent times.
Read MoreRecently, I had the opportunity to participate in the “All Things Marketing Summit,” courtesy of the Opelika Chamber of Commerce in Alabama, with a keynote discussion focused on ”Why PR is More Than Publicity.” To say I was excited to share my perspective on this topic to a room full of business professionals from the area is an understatement.
Read MoreAs the year comes to a close, I cannot help but look back with nostalgia on a year that brought some life changing moments and experiences for both JMG clients as well as myself.
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JMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy.
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When most people hear the word “startup” they think of a company that is small, without much momentum. Essentially, a company that is well, just getting started. While it’s understandable to think this is the case, it’s not an accurate description of what a startup company truly is.
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As I sat down to focus on my next blog topic, I thought it was no coincidence that the topic I had in my notes mimicked not only the title, but the concept of my first book, “You Need PR” which is being released on Tuesday, May 10th.
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Public Relations is a key strategy that should be utilized by all businesses, large or small, to help achieve its goals and solidify its image within the public eye.
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Every business needs a social media presence. The many social platforms serve as a multi-purpose tool in helping businesses and brands achieve success. A few of the benefits to implementing social strategies includes helping businesses directly reach new and current customers in real time, increase brand awareness, as well as boost sales and leads.
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In order to make an impact, a good PR campaign needs to include strategic planning. The divisive strategy that is created early on will help to set a client apart from their competitors within the industry.
Read MoreWith the New Year upon us, that means the goals, plans, and actions you’re about to put into place should be at the forefront of your mind. Like anything new, it’s a time that offers up endless possibilities and the prospect for change, something those of us in the PR world know quite a bit about.
Read MoreThe media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis.
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