Strategies That Move the Needle

I’m sure you’ve heard the term, ‘digital PR,’ and you might be wondering, is there a difference between digital and traditional public relations? 

While the end goal remains the same, to build and maintain a positive image and reputation for your client’s business or brand, the strategies implemented in this form vary slightly from the practices put in place with traditional methods.

Digital PR focuses on building an online presence and engaging with your audience through digital channels (ie social media) whereas traditional PR focuses primarily on offline methods such as print media and face to face communication.

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If you work in PR, you’ve likely heard the term 'pitching under embargo'. While you may encounter embargos often, it is a concept  all PR professionals should be familiar with.

For anyone who is not familiar with it, an embargo pitch is one in which you, the PR professional, is sharing information with a journalist or a media outlet under the agreement that it is not to be published until the information is allowed to be discussed at a specific date and time. 

Embargos are usually shared in advance of  the press release to allow a journalist time to consider the story. This practice allows for ample time to prepare coverage before the story goes live (i.e. the day the embargo is lifted) and ensures a coordinated release of the story across various media outlets. 

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When first getting started with building your brand, it’s important to focus on creating a strong foundation. The goal with building a business is to attract customers and establish credibility within your market. Trust, like in any relationship, personal or professional, is what sets you apart. It is the foundation for which partnerships are built on. 

The first step for any business is crafting the right PR strategy. Why? Because PR is one of the most powerful tools to help you grow. A robust and consistent PR strategy can be the driving force behind your business and make all the difference when it comes to achieving success.

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When it comes to unlocking business opportunities, one of the keys to success is being able to master the art of the elevator pitch. Have you heard the phrase, “Your network is your net worth?” Essentially, your network, the people you’re connected to, are your key to the next level. By building relationships, you establish trust thus creating opportunities for collaboration and growth. As your professional network grows, your access to valuable resources and support can help move your career forward, opening doors to new opportunities you may never have imagined.

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We kick off each year at JMG PR with a new yearly theme, a tradition that has been part of our company since its inception. As the CEO, it's invigorating for me to prioritize both the growth of the company and the success of our team.

The thought process behind the use of themes is to kick off the year as a unifying force and bring employees together around a central objective. Themes provide clarity and focus, setting a positive tone and aligning everyone within the company toward common goals and initiatives. Ultimately, they drive success.

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Whether you’re building a brand, marketing a product, or communicating expertise, digital content is often the best way to reach your audience exactly where they are with exactly the message you want to deliver. 

As the marketing mantra goes, content is king. Here’s how to create content that delights, surprises, informs, engages, and converts in 2024. #1 Lean into your authority & expertise. #2 Let your voice shine through. #3 Help your content make the connection.

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As we embrace the New Year, I'm filled with energy this new year brings. Wrapping up 2023 on a high note, I had the incredible opportunity to join the hosts of 'Good Morning America' to share insights on creating a new focus for small businesses in the New Year. Whether you’re a budding entrepreneur or an established business owner looking to revitalize your brand presence, I’m sharing five actionable tips for personal branding that will help build and amplify your brand.

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Have you heard the saying, “Content is King?”  In the dynamic landscape of business, the phrase holds unparalleled significance, encompassing the pivotal role that well-crafted and strategic content plays in establishing a brand's authority and influence. In an era where digital communication is an everyday part of our lives, businesses are recognizing that content goes beyond being something to consider, but rather an integral part of a successful business strategy. 

At JMG PR, we appreciate the diverse impact of various content forms, recognizing their potential to elevate our clients in their industries. It is our passion for storytelling that has driven us to formally expand our Content Division starting in 2024. Our dedication to crafting compelling narratives has fueled our commitment to delivering enhanced services and furthering our presence in the industry.

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In today’s dynamic and constantly evolving business environment, establishing and nurturing trust with consumers is extremely important. Consumer expectations and preferences are always changing, and in order to be successful, businesses need to adapt and respond to these changes quickly and effectively in order to remain competitive.

This is where trust plays an important role. When consumers trust a business or brand, they’re more likely to engage with it, purchase its products, employ their services, and recommend them to the people they know.

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In today’s business landscape, a well-crafted PR strategy is crucial because it helps organizations effectively manage their communication, reputation, and strategic direction. When you are able to effectively manage your business or brand’s reputation, you’re helping to build trust and credibility, two critical components needed in an increasingly competitive landscape.

Think of the PR strategy as a strategic roadmap. The map is there to assist in connecting you with your customers, investors, employees, and even the general public. “Failing to plan is planning to fail.” Without a well-laid out and structured strategy in place, the likelihood of encountering difficulties increases significantly. How to avoid that, put your strategy in place right from the start and adhere to it diligently.

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Amidst the escalating environmental challenges our world faces, the urgent need for sustainable solutions has never been more critical. Whether it’s in print, digital, or on our television screens, journalists are all talking about cleantech and the ways in which we as a society can do our part to help create a safer and cleaner environment.

All of the information you absorb, whether it pertains to the issues we’re facing, the ways in which we can actively do our part, or the companies that can help achieve a sustainable future, the messaging is the brainchild of a PR team, tirelessly working behind the scenes to ensure that messaging is hitting the right points.

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In today's ever-changing business landscape, economic downturns can pose significant challenges to organizations in almost every sector. However, with effective public relations strategies, businesses can successfully navigate these turbulent times.

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Recently, I had the opportunity to participate in the “All Things Marketing Summit,” courtesy of the Opelika Chamber of Commerce in Alabama, with a keynote discussion focused on ”Why PR is More Than Publicity.” To say I was excited to share my perspective on this topic to a room full of business professionals from the area is an understatement.

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JMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy. In You Need PR, Guarneri provides readers with the proper tools to write a tactical plan at any level of business. From creating a compelling story to securing press coverage, this is a must-read for both new and seasoned entrepreneurs. Using real life brand examples, proven strategies and a fresh perspective, You Need PR is the startup must-read for effective public relations.

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When most people hear the word “startup” they think of a company that is small, without much momentum. Essentially, a company that is well, just getting started. While it’s understandable to think this is the case, it’s not an accurate description of what a startup company truly is.

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As I sat down to focus on my next blog topic, I thought it was no coincidence that the topic I had in my notes mimicked not only the title, but the concept of my first book, “You Need PR” which is being released on Tuesday, May 10th. To say I am excited is an understatement. Not only am I now a first-time author, but I am now able to share with all of you my passion for PR on a much grander scale. It’s why I chose to start my own NYC public relations firm in 2015.

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Public Relations is a key strategy that should be utilized by all businesses, large or small, to help achieve its goals and solidify its image within the public eye.

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Every business needs a social media presence. The many social platforms serve as a multi-purpose tool in helping businesses and brands achieve success. A few of the benefits to implementing social strategies includes helping businesses directly reach new and current customers in real time, increase brand awareness, as well as boost sales and leads.

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In order to make an impact, a good PR campaign needs to include strategic planning. The divisive strategy that is created early on will help to set a client apart from their competitors within the industry. The long-term goal with any PR campaign is to ensure we’ve reached the level of success our clients strive for. It’s one of the many reasons businesses turn to PR firms to help get them to that next level.

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