The PR Tool Box For Every Business
As we’re full steam ahead in 2019, JMGR PR is busier than ever but I’m always thinking of ways in which we can grow and what I have realized is that to build up a strong company, you need to have the right “tools” in your toolbox. They might seem basic, but they are the foundation of who you are and what your business is all about. They’re the building blocks your company stands on, and every so often they need to be tended to. Like a garden needs certain nutrients to thrive, so does our business.
I receive lots of questions from others – some just starting out, some ready to venture out on their own, and I thought I would share a few of the necessary tools “every” business person should consider having in their “toolbox.”
Professional website
Most first impressions happen on-line so it’s important to make yours be the best it can be. No matter the size of your company, your website should convey the message that your team is dedicated to servicing whatever it is your business represents. At JMGPR, we work with clients to assess their needs and provide the right type of PR. Whether it’s our PR Express Method, or the Full Experience, our website breaks it all down with something for everyone.
An “About Us” description
This write up should be short and sweet but full of information that will hook a potential client right from the start. Simply put, it’s your 30 second elevator pitch and it can set you apart from others in your field so you want to make sure you really sell yourself here.
Bio
A written bio will help potential clients get to know you a little better. It’s an important part of your website and can also be used for networking and speaking events. I’ve been a guest speaker on numerous occasions at various events and having a bio already prepared will save you time when it’s needed on short notice. Include information such as where you went to school up to where you are today. Trust me, people love getting to know who you are.
Key Messaging
It’s really important to have the most important top line information on hand. People tend to talk a lot about their product or service in complex terms using jargon and the “what it does” often gets lost.
Headshots
Contrary to what some people think, headshots are not just for actors; they are also a representation of you and your business. A useful tool that helps to define your personal image, headshots can assist in growing your brand. They also allow people who follow you to create a personal connection with you as an individual. By seeing a photo, it gives people a sense of familiarity, like they know you once you actually meet in real life.
Update your headshots on a regular basis - I update mine once every quarter. New headshots provide us with fresh content that can be used for blog posts and social media content. Plus, your look may change and the photo everyone sees should be exactly what you look like NOW.
Different shots for different things - I generally categorize headshots by business and lifestyle. Business headshots are the more professional ones where you are looking straight at the camera or even slightly angled. Life-style shots are the most fun to take because that’s where you can be more creative with what you wear, how you’re sitting, the setting, etc. If I’m interviewed for a more consumer driven media outlet where the questions asked might be lighter, I’ll generally use the lifestyle photo. The business ones are really for when I’m being interviewed about my career.
Pre-shoot preparations - I like to have a few different looks, one causal, one professional, and the third is usually a toss-up and all depends on when I’m shopping and what outfits jump out at me. I love to have fun with fashion and I try to have that come across in those lifestyle shots. It’s a window into who I am which is important for potential clients to see.
Choosing the right photographer – This is so important! Your photographer can really “make
or break” the way in which your headshots turn out. Find someone you’re not only comfortable with, but who gets your vision and understands what it is you’re looking to accomplish. It’s also a good idea to take a look at other work they’ve done to get a sense of their style. Although you’re taking these photos for business related purposes, it should still be a fun experience. A good photographer should also help you feel comfortable in front of the camera. It can be a strange feeling at first if you’re not used to taking solo photos but it can also be a lot of fun.
Social Media
Having a presence on social media is an essential piece of your business marketing strategy. Facebook, Instagram, Twitter, LinkedIn, should all be a part of your on-line presence. Not only are these outlets a great way to reach millions of potential and current clients worldwide, it’s a smart way to spread the word about your business, increase visibility, and give you another level of credibility. While having social media accounts is important, staying active on them is the key. Start conversations, engage and interact with others, and convey your brand’s message. This is one of your most important tools and a “must have” for every business.
I myself am constantly evolving and growing in my business and always learning from other leaders. As JMGPR evolves, so may some of the tools I relay on. We’d love to hear from all of you on some of the “tools” you have in your business toolbox!
- Jenna