Great press features are hard to come by. Whether it’s a profile on a reputable online publication or a product mention in a TV segment, these key press moments, no matter how brief, are what brands live for.
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In today’s competitive landscape, attention is a currency. From brands to influential personalities, those who capture and retain attention unlock so many opportunities for growth—converting leads into customers, listeners into loyal followers, and peers into investors.
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Search culture is changing by the minute. Search engines like Google and Bing are still largely popular, but lately, people are finding AI tools like ChatGPT to be just as helpful.
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In a marketplace where trust and authenticity matter more than ever, having a visible founder can be one of the most strategic decisions a brand makes.
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With social feeds overflowing, inboxes packed, and media outlets putting out nonstop content, public relations professionals face a real challenge—how do you make your message not only stand out but also stick? The answer is storytelling.
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In today’s fast-paced world, building a successful brand isn’t just about having a great product or service. It’s about creating a presence that people trust, recognize, and want to connect with. And that’s where PR comes in.
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Industry awards are more than just a plaque on the wall, or a status symbol on a company’s website. They’re powerful tools that help boost credibility, increase visibility, and set businesses and individuals apart from the competition.
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It’s the big day for the global ad and public relations agencies tasked with producing iconic commercials that help their clients make the most of their highly-coveted and incredibly expensive commercials (a 30-second ad goes for nearly $8 million in 2025!).
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We’ve seen this happen countless times: brands pour their heart and soul into a campaign, only to watch it fall flat. The culprit? A weak or nonexistent hook.
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The start of a new year is a time for new beginnings and ambitious goals. Whether you're setting personal resolutions, planning for client success, or strategizing for business growth, the possibilities are endless.
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I’m sure you’ve heard the term, ‘digital PR,’ and you might be wondering, is there a difference between digital and traditional public relations?
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When first getting started with building your brand, it’s important to focus on creating a strong foundation. The goal with building a business is to attract customers and establish credibility within your market.
When it comes to unlocking business opportunities, one of the keys to success is being able to master the art of the elevator pitch. Have you heard the phrase, “Your network is your net worth?” Essentially, your network, the people you’re connected to, are your key to the next level.
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We kick off each year at JMG PR with a new yearly theme, a tradition that has been part of our company since its inception. As the CEO, it's invigorating for me to prioritize both the growth of the company and the success of our team.
Read MoreIn today’s dynamic and constantly evolving business environment, establishing and nurturing trust with consumers is extremely important.
Read MoreIn today’s business landscape, a well-crafted PR strategy is crucial because it helps organizations effectively manage their communication, reputation, and strategic direction. When you are able to effectively manage your business or brand’s reputation, you’re helping to build trust and credibility, two critical components needed in an increasingly competitive landscape.
Read MoreAmidst the escalating environmental challenges our world faces, the urgent need for sustainable solutions has never been more critical. Whether it’s in print, digital, or on our television screens, journalists are all talking about cleantech and the ways in which we as a society can do our part to help create a safer and cleaner environment.
Read MoreIn today's ever-changing business landscape, economic downturns can pose significant challenges to organizations in almost every sector. However, with effective public relations strategies, businesses can successfully navigate these turbulent times.
Read MoreRecently, I had the opportunity to participate in the “All Things Marketing Summit,” courtesy of the Opelika Chamber of Commerce in Alabama, with a keynote discussion focused on ”Why PR is More Than Publicity.” To say I was excited to share my perspective on this topic to a room full of business professionals from the area is an understatement.
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JMGPR’s Founder, Jenna Guarneri, recently celebrated the launch of her debut and #1 best seller, You Need PR. You Need PR is a quintessential, easy-to-follow guide for all things public relations and provides step-by-step instructions for creating a unique media strategy.
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