It’s the big day for the global ad and public relations agencies tasked with producing iconic commercials that help their clients make the most of their highly-coveted and incredibly expensive commercials (a 30-second ad goes for nearly $8 million in 2025!). The challenges are immense: capturing the cultural zeitgeist, crafting a memorable narrative in a ridiculously short timeframe, appealing to a massive and diverse audience, generating buzz, and driving sales.
To make this possible, a public relations (PR) team is behind every compelling Super Bowl ad, strategizing, pitching, and working tirelessly to amplify the impact of those precious seconds.
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