Policy PR

Services → Policy PR

Strategic Policy PR is the use of public relations to shape how people think about key issues, especially those related to policy, innovation, or the public good. It’s commonly used by companies in cleantech, sustainability, and tech to influence discussions around laws, regulations, and societal change.

Rather than promoting a product, strategic policy PR promotes ideas, values, and solutions. It aims to:

• Build trust with the public and decision-makers

• Position organizations as credible voices in policy conversations

• Support long-term reputation and influence

Strategic Policy PR helps organizations build credibility and guide the conversations that influence legislation and public action. It works by educating the public on complex or emerging topics, building momentum around timely issues, and creating the right environment for policy change to happen.

New policies might be the tangible result, but getting there involves something so abstract: changing people’s minds. By positioning your company as an educator and thought leader in the discussion, you persuade policymakers and the general public into believing and supporting your ideas about cleantech. From media appearances to press releases to social media activities, a good PR team will gather attention around your position about topics that concern you.

Influencing policy requires you to be strategic about your communication efforts. You want to connect with those who are in good positions of influence and leadership, as they are the ones who can help lay the groundwork for policy-making. You want to speak to groups whose goals and actions are aligned with your values, because they can help support you as you lobby for your plans. To make these connections happen, you need a good PR team by your side.

More than the products or solutions you create, who you are as a company is ultimately the most valuable thing. It’s what matters to your customers, your employees, and most of all, the local or national leaders and groups you wish to work with in your journey to influence policy. 

That is why it’s important to create a messaging strategy that is consistent, data-driven, and impactful. An experienced team of PR experts can help you create that.

What your brand represents is equally important as what you provide.

To influence meaningful change, your messaging needs to be:

• Authentic and aligned with your mission

• Consistent across media channels

• Built for today’s media environment

At JMG PR, we don’t just write talking points. We build values-first narratives that make a lasting impact, then fine-tune them to ensure they stay relevant in evolving digital spaces.

As leaders in environmental change, one of the best ways you can celebrate your cleantech and sustainability efforts is by promoting them in the media. 

At JMG Public Relations, we have fostered strong relationships with editors and media outlets, and this allows us to help our clients get their word out about their products, services, and, most of all, their position in the discourse that concerns their industry. 

Through advocacy efforts like interviews, speakership opportunities, and other face-to-face engagements, representatives of your company get to interact much more closely with policymakers, advocacy groups, and the general public. This paves the way for a lot of networking and collaboration, helping you take meaningful steps forward.

We will work closely with you to get to know your tech and your plans thoroughly, and from here we will come up with strategies on how best to run promotion efforts. We will also help you prepare effective communication strategies, whether that’s for written communication or public speaking.

Strategic Policy PR helps you lead important conversations and drive real change. With the right approach and smart use of technology, your message can reach the people who matter. If your company is ready to influence policy, shape public discourse, and promote positive change, we’re here to help.

JMG Public Relations combines people-first storytelling with tech-forward strategy to make your message matter now and in the future.

Let’s work together to bring your vision to policy. Connect with us here.