Expert public relations insights for founders, executives, and
brands of all sizes - from JMG PR, New York's award-
winning PR firm.
In the field of public relations, one thing remains clear, the way we communicate and share stories is continuously evolving. Relying solely on press releases and a handful of media placements is no longer sufficient to effectively reach and engage broad audiences.
Read MoreIf you work in PR, you’ve likely heard the term 'pitching under embargo'. While you may encounter embargos often, it is a concept all PR professionals should be familiar with.
Read MoreThe media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis.
Read MoreIf you ask any PR executive who their most trusted relationship is with you’re likely to get the same response, the media. They are the people who continuously tell our client’s story, share breaking news, and help spread the word.
Read MoreAs your company continues to scale, at a certain point, you will find yourself engaging with the media more and more frequently. Whether it’s on-air or for a print story, the chance to get your name in front of an audience is a powerful opportunity to connect with people who may not already know who you are as well as reconnect with existing followers.
Read MoreMedia outreach can be a bit overwhelming and to help navigate what happens after you’ve peaked a writer’s interest, I’ve laid out some tips to help you understand the process and what to expect as you move forward in the process.
Read MoreI’ve been working in the PR business for many years and what surprises me, especially as an owner and CEO of my own public relations agency, is the misunderstanding between public relations and media relations.
Read MoreIn our business, the press release has always been the primary tool in which we share information regarding our clients with the media. One hundred thirteen years to be exact (written by the PR legend himself Ivy Lee, also a former NYTimes reporter)!
Read MoreInsider tips, media strategy guides, and industry updates from Jenna Guarneri and the JMG PR team. No spam, ever.
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