With readers spending an average of 15 seconds actively on a social media page before moving on to the next, you’re going to need to grab their attention and grab it fast. Valuable audience engagement is all about quality over quantity. To help give you a better understanding of how you can increase audience engagement, I’m sharing some of my favorite tips of the trade.
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So you’ve got a great idea. You worked so hard, spent days, nights, weekends, and holidays developing your product or service and you have officially launched your startup. The first round of funding has gone well, whether regulation crowdfunding or venture capital, but now you’ve hit a wall with your brand recognition. All of your Google Ads, social content, and word of mouth marketing have been instrumental to your brand’s development, but how else can you grow your business, raise awareness for your product and establish yourself as the leader in your industry? Public relations might be your answer.
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