With readers spending an average of 15 seconds actively on a social media page before moving on to the next, you’re going to need to grab their attention and grab it fast. Valuable audience engagement is all about quality over quantity. To help give you a better understanding of how you can increase audience engagement, I’m sharing some of my favorite tips of the trade.
Read MoreThere’s a new app in town that has everyone buzzing, and for good reason. If you haven’t heard of Clubhouse, or are not yet on it, I’m here to tell you not only what it is, but why it’s important to be a part of this groundbreaking platform.
Read MoreNow that the holidays have commenced and I’m back at my office, down in Manhattan’s Financial District (which just so happens to be within walking distance from my first job in PR), and I’m feeling energized and ready-to-go on day two of this brand new decade. Before I forge ahead, I feel I must acknowledge the past decade, and of course show it some love here, especially for the fact it was life-changing for me, both personally and professionally
Read MoreSince I founded JMG PR, my goal has always been to work with companies that I am not only passionate about, but ones I believe can help make an impact on society. As the year is slowly coming to a close (I still can’t believe we’ll be heading into our 5th year in just a few short months), I decided it was time to give the company website a slightly new look and feel especially since we’ve started focusing heavily on working with start-up companies.
Read MoreThis month marks our official anniversary! It’s been three years since I first launched JMG Public Relations, and what an amazing journey it has been. I am often asked, “What is it like working for yourself?” Well, it’s stressful, like everyone else’s work life, but because I love what I do enough to make a company out of it, I look at my career as more of a lifestyle and not just a job. I work with some of the most highly motivated individuals and get to connect on a daily basis with creative thinkers and entrepreneurs who equally love what they do. They inspire me and make JMGPR exciting and fun to go to every day.
Read MoreOur goal as publicists is to maximize our client's brand awareness. As today's media landscape continues to evolve, it simultaneously intensifies an already competitive market for publicists and their pitching efforts. There are two sides to the publicist/media relationship and today we sat down with writer and dear friend, Anna Medaris Miller, who not only shared with us the background of how she got to where she is today, but also shares with us some media insight, as well as pitching advice for public relations professionals.
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