Our goal as publicists is to maximize our client's brand awareness. As today's media landscape continues to evolve, it simultaneously intensifies an already competitive market for publicists and their pitching efforts. There are two sides to the publicist/media relationship and today we sat down with writer and dear friend, Anna Medaris Miller, who not only shared with us the background of how she got to where she is today, but also shares with us some media insight, as well as pitching advice for public relations professionals.
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