Now that the holidays have commenced and I’m back at my office, down in Manhattan’s Financial District (which just so happens to be within walking distance from my first job in PR), and I’m feeling energized and ready-to-go on day two of this brand new decade. Before I forge ahead, I feel I must acknowledge the past decade, and of course show it some love here, especially for the fact it was life-changing for me, both personally and professionally
Read MoreOur goal as publicists is to maximize our client's brand awareness. As today's media landscape continues to evolve, it simultaneously intensifies an already competitive market for publicists and their pitching efforts. There are two sides to the publicist/media relationship and today we sat down with writer and dear friend, Anna Medaris Miller, who not only shared with us the background of how she got to where she is today, but also shares with us some media insight, as well as pitching advice for public relations professionals.
Read More