As your company continues to scale, at a certain point, you will find yourself engaging with the media more and more frequently. Whether it’s on-air or for a print story, the chance to get your name in front of an audience is a powerful opportunity to connect with people who may not already know who you are as well as reconnect with existing followers. Because not everyone has the backing of a public relations company to ensure a successful interview, we’ve pulled together a few important tips to help even the most novice.
Read MoreMedia outreach can be a bit overwhelming and to help navigate what happens after you’ve peaked a writer’s interest, I’ve laid out some tips to help you understand the process and what to expect as you move forward in the process.
Read MoreWith readers spending an average of 15 seconds actively on a social media page before moving on to the next, you’re going to need to grab their attention and grab it fast. Valuable audience engagement is all about quality over quantity. To help give you a better understanding of how you can increase audience engagement, I’m sharing some of my favorite tips of the trade.
Read MoreThere’s a new app in town that has everyone buzzing, and for good reason. If you haven’t heard of Clubhouse, or are not yet on it, I’m here to tell you not only what it is, but why it’s important to be a part of this groundbreaking platform.
Read MoreAs industry professionals, we strive to set ourselves apart from the millions of other experts in our respective fields. One of the ways in which you can do so is to establish yourself as a thought leader.
Read MoreThe very core of a publicist's work is relationship building. That may sound like it should be a given for all aspects of business, but what I've discovered over the years working in the industry is that both media people and clients feel like the interaction is more like a cold transaction versus a cultivated relationship.
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