For any company, especially one in its infancy, one of the biggest components to becoming successful is implementing the use of public relations strategies into the overall business plan. Combining both traditional and digital PR tactics on a regular and consistent basis will help startup companies grow their brand.
Read MoreIf you ask any PR executive who their most trusted relationship is with you’re likely to get the same response, the media. They are the people who continuously tell our client’s story, share breaking news, and help spread the word. Journalists and reporters are our lifeline in connecting with an audience. That’s why it’s essential for every PR executive to not only build a strong rolodex of connections, but to nurture those relationships as well.
Read MoreAs your company continues to scale, at a certain point, you will find yourself engaging with the media more and more frequently. Whether it’s on-air or for a print story, the chance to get your name in front of an audience is a powerful opportunity to connect with people who may not already know who you are as well as reconnect with existing followers. Because not everyone has the backing of a public relations company to ensure a successful interview, we’ve pulled together a few important tips to help even the most novice.
Read MoreMedia outreach can be a bit overwhelming and to help navigate what happens after you’ve peaked a writer’s interest, I’ve laid out some tips to help you understand the process and what to expect as you move forward in the process.
Read MoreWith readers spending an average of 15 seconds actively on a social media page before moving on to the next, you’re going to need to grab their attention and grab it fast. Valuable audience engagement is all about quality over quantity. To help give you a better understanding of how you can increase audience engagement, I’m sharing some of my favorite tips of the trade.
Read MoreThere’s a new app in town that has everyone buzzing, and for good reason. If you haven’t heard of Clubhouse, or are not yet on it, I’m here to tell you not only what it is, but why it’s important to be a part of this groundbreaking platform.
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