In order to make an impact, a good PR campaign needs to include strategic planning. The divisive strategy that is created early on will help to set a client apart from their competitors within the industry.
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With the New Year upon us, that means the goals, plans, and actions you’re about to put into place should be at the forefront of your mind. Like anything new, it’s a time that offers up endless possibilities and the prospect for change, something those of us in the PR world know quite a bit about.
Read MoreThe media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis.
Read MoreFor any company, especially one in its infancy, one of the biggest components to becoming successful is implementing the use of public relations strategies into the overall business plan. Combining both traditional and digital PR tactics on a regular and consistent basis will help startup companies grow their brand.
Read MoreIf you ask any PR executive who their most trusted relationship is with you’re likely to get the same response, the media. They are the people who continuously tell our client’s story, share breaking news, and help spread the word.
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As your company continues to scale, at a certain point, you will find yourself engaging with the media more and more frequently. Whether it’s on-air or for a print story, the chance to get your name in front of an audience is a powerful opportunity to connect with people who may not already know who you are as well as reconnect with existing followers.
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Media outreach can be a bit overwhelming and to help navigate what happens after you’ve peaked a writer’s interest, I’ve laid out some tips to help you understand the process and what to expect as you move forward in the process.
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With readers spending an average of 15 seconds actively on a social media page before moving on to the next, you’re going to need to grab their attention and grab it fast. Valuable audience engagement is all about quality over quantity. To help give you a better understanding of how you can increase audience engagement, I’m sharing some of my favorite tips of the trade.
Read MoreThere’s a new app in town that has everyone buzzing, and for good reason. If you haven’t heard of Clubhouse, or are not yet on it, I’m here to tell you not only what it is, but why it’s important to be a part of this groundbreaking platform.
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As industry professionals, we strive to set ourselves apart from the millions of other experts in our respective fields. One of the ways in which you can do so is to establish yourself as a thought leader.
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The very core of a publicist's work is relationship building. That may sound like it should be a given for all aspects of business, but what I've discovered over the years working in the industry is that both media people and clients feel like the interaction is more like a cold transaction versus a cultivated relationship.
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As the CEO of JMG PR, I believe having a strong relationship with our clients is as equally important as the work we produce on a daily basis.
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At one time or another you’ve heard the phrase, “actions speak louder than words.” It’s an expression that can be applied to basically any situation because the overall message remains the same and from a business standpoint that has never been truer. Clients, consumers, employees, all want to see, and feel the promises leadership talks about, otherwise their words remain empty.
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JMG PR saw an opportunity to give back to the NYC community through launching a virtual sock drive called, “Rock Your Socks.” For every pair of JMG PR branded socks purchased from our merch website, we will be donating a pair to those in need through the organization Knock Knock Give A Sock. KKGS is a New York City based charity that focuses on sock donations to those experiencing homelessness.
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Whether a company is an early stage start-up or a well-established legacy brand, the employment of a public relations team is critical to the image and reputation of a business. When accurately managed, a PR team has the power to shape a company’s future or reshape a company’s past through storytelling and strategic messaging.
Read MoreIt’s that time of the year again! As we enter into a new season, the long days of summer seem like nothing more than a distant memory in our rearview mirror and the end of year planning is well under way.
Read MoreI’ve been working in the PR business for many years and what surprises me, especially as an owner and CEO of my own public relations agency, is the misunderstanding between public relations and media relations.
Read MoreSo you’ve got a great idea. You worked so hard, spent days, nights, weekends, and holidays developing your product or service and you have officially launched your startup. The first round of funding has gone well, whether regulation crowdfunding or venture capital, but now you’ve hit a wall with your brand recognition.
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Whenever we at JMG PR begin working with a new startup company, the first order of business is creating a detailed PR strategy plan for our client. While the plan is not a unique concept by any means, it is an essential part of any public relations agencies toolbox.
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When it comes to landing high quality media placements and creating content for our clients, my team and I are always working from the point of establishing them as leaders in their respective field and aide in further advancing their growth.
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