As I sat down to focus on my next blog topic, I thought it was no coincidence that the topic I had in my notes mimicked not only the title, but the concept of my first book, “You Need PR” which is being released on Tuesday, May 10th.
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Public Relations is a key strategy that should be utilized by all businesses, large or small, to help achieve its goals and solidify its image within the public eye.
Read MoreWith the New Year upon us, that means the goals, plans, and actions you’re about to put into place should be at the forefront of your mind. Like anything new, it’s a time that offers up endless possibilities and the prospect for change, something those of us in the PR world know quite a bit about.
Read MoreThe media is an ever-shifting industry which means PR executives must constantly be thinking of new ways in which to be relevant to their client’s audience. Part of the job includes conducting outreach along with securing media placements and that entails crafting a copious amount of pitch emails on a daily basis.
Read MoreFor any company, especially one in its infancy, one of the biggest components to becoming successful is implementing the use of public relations strategies into the overall business plan. Combining both traditional and digital PR tactics on a regular and consistent basis will help startup companies grow their brand.
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The very core of a publicist's work is relationship building. That may sound like it should be a given for all aspects of business, but what I've discovered over the years working in the industry is that both media people and clients feel like the interaction is more like a cold transaction versus a cultivated relationship.
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As the CEO of JMG PR, I believe having a strong relationship with our clients is as equally important as the work we produce on a daily basis.
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Whether a company is an early stage start-up or a well-established legacy brand, the employment of a public relations team is critical to the image and reputation of a business. When accurately managed, a PR team has the power to shape a company’s future or reshape a company’s past through storytelling and strategic messaging.
Read MoreI’ve been working in the PR business for many years and what surprises me, especially as an owner and CEO of my own public relations agency, is the misunderstanding between public relations and media relations.
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Whenever we at JMG PR begin working with a new startup company, the first order of business is creating a detailed PR strategy plan for our client. While the plan is not a unique concept by any means, it is an essential part of any public relations agencies toolbox.
Read MoreBecause we truly enjoy working with these change-makers, we want to ensure they’re laying down the foundation for their business and doing the prep work necessary for national media exposure.
Read MoreIf you’re in business there’s a good chance you may one day be called upon to give a media interview. The thought of doing one might be a bit daunting but like anything else, the more interviews you do, the better you’ll become at perfecting them.
Read MoreAs we’re full steam ahead in 2019, JMGR PR is busier than ever but I’m always thinking of ways in which we can grow and what I have realized is that to build up a strong company, you need to have the right “tools” in your toolbox.
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