When it comes to a company’s marketing strategy, the approach to connecting consumers to their brands can be tackled in a myriad of different ways. While some brands are known for injecting colorful sense of humor into their advertisements, and at times a bit snarky with their off-beat commentary, there are then those who are more straight-forward in delivering their message.
Read MoreIt’s over a month into the current global health crisis and across the board we’ve seen a change in the business landscape. For example, many employees have never worked from home yet were thrust into this new norm, while others who are no strangers to remote working had no trouble adapting. Changes like this have affected entire organizational structures from the top all the way down.
Read MoreOur country is facing an extremely difficult time as we all navigate our way through uncharted waters. For small businesses, the prolonged shutdown will affect their livelihood, from the communities they’ve created, the sweat and hard work they’ve poured into building their business, to all of the successes they’ve achieved thus far. But what will hit the hardest is their dreams; in the blink of an eye it feels as if they’re about to disappear.
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With 2020 well underway, we here at JMG PR have been in full swing - focusing on our clients and working closely with a variety of innovators who are creating companies aimed at changing the world through their start-up companies.
Because we truly enjoy working with these change-makers, we want to ensure they’re laying down the foundation for their business and doing the prep work necessary for national media exposure.
Today’s business environment is competitive and starting a new company can be difficult. It’s been estimated that there are 100 million startups opening up each year and 472 million entrepreneurs worldwide, making the competition extremely ruthless.
Read MoreNow that the holidays have commenced and I’m back at my office, down in Manhattan’s Financial District (which just so happens to be within walking distance from my first job in PR), and I’m feeling energized and ready-to-go on day two of this brand new decade. Before I forge ahead, I feel I must acknowledge the past decade, and of course show it some love here, especially for the fact it was life-changing for me, both personally and professionally
Read MoreSince I founded JMG PR, my goal has always been to work with companies that I am not only passionate about, but ones I believe can help make an impact on society. As the year is slowly coming to a close (I still can’t believe we’ll be heading into our 5th year in just a few short months), I decided it was time to give the company website a slightly new look and feel especially since we’ve started focusing heavily on working with start-up companies.
Read MoreWe’ve all heard the expression, “it’s not what you know but who you know” and in business truer words have never been spoken! Connecting with other like-minded people is an important part of your career, whether you are the CEO of your own company or an employee of another.
Read MoreIf you’re in business there’s a good chance you may one day be called upon to give a media interview. The thought of doing one might be a bit daunting but like anything else, the more interviews you do, the better you’ll become at perfecting them. Here are the top 5 tips you need to know when it comes to the media interview.
Read MoreRead MoreSuccess is no accident. It is hard work,perseverance, learning studying, sacrifice, and most of all, love for what you’re doing or learning to do- Pele
As another year has come to a close, I can’t help but reflect back on all of the amazing things that have happened for myself and my team here at JMG PR these last 12 months. Hard work got us here, but the plans were laid out long before the year ever began.
Read MoreWe are excited to announce that JMG PR has won the 2018 New York Award in the Public Relations Category!
Read MoreSeveral months ago I wrote an article called “Female Entrepreneurs Are the Next Wave of Business Success” on Inc, to coincide with International Women's Day which talked about the World Economic Forum prediction that gender parity in business is still an unbelievable 217 years away.
Read MoreThis month marks our official anniversary! It’s been three years since I first launched JMG Public Relations, and what an amazing journey it has been. I am often asked, “What is it like working for yourself?” Well, it’s stressful, like everyone else’s work life, but because I love what I do enough to make a company out of it, I look at my career as more of a lifestyle and not just a job. I work with some of the most highly motivated individuals and get to connect on a daily basis with creative thinkers and entrepreneurs who equally love what they do. They inspire me and make JMGPR exciting and fun to go to every day.
Read MoreOur goal as publicists is to maximize our client's brand awareness. As today's media landscape continues to evolve, it simultaneously intensifies an already competitive market for publicists and their pitching efforts. There are two sides to the publicist/media relationship and today we sat down with writer and dear friend, Anna Medaris Miller, who not only shared with us the background of how she got to where she is today, but also shares with us some media insight, as well as pitching advice for public relations professionals.
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