It’s that time of the year again! As we enter into a new season, the long days of summer seem like nothing more than a distant memory in our rearview mirror and the end of year planning is well under way.
Read MoreI’ve been working in the PR business for many years and what surprises me, especially as an owner and CEO of my own public relations agency, is the misunderstanding between public relations and media relations. Contrary to what many people believe the two are not interchangeable, in fact they are completely different.
Read More**As seen on Medium.com
So you’ve got a great idea. You worked so hard, spent days, nights, weekends, and holidays developing your product or service and you have officially launched your startup. The first round of funding has gone well, whether regulation crowdfunding or venture capital, but now you’ve hit a wall with your brand recognition. All of your Google Ads, social content, and word of mouth marketing have been instrumental to your brand’s development, but how else can you grow your business, raise awareness for your product and establish yourself as the leader in your industry? Public relations might be your answer.
Read MoreWhenever we at JMG PR begin working with a new startup company, the first order of business is creating a detailed PR strategy plan for our client. While the plan is not a unique concept by any means, it is an essential part of any public relations agencies toolbox. The purpose of the plan, when working with any type of business, is to have an overall picture of how you’re going to take your client to the next level. In essence, it is a roadmap that starts off with where the business or brand currently stands, and forecasts where they want to be.
Read MoreWhen it comes to landing high quality media placements and creating content for our clients, my team and I are always working from the point of establishing them as leaders in their respective field and aide in further advancing their growth. Because we are invested in our client’s success, I’m constantly thinking of ways in which they can continue to build on the momentum that we’ve laid down.
Read MoreAs a leader in your respective field, it’s important to make a commitment to share your voice so that others can learn, prosper, and grow from the knowledge you’ve acquired, and your influence be felt widespread. Sometimes that means stepping out of your comfort zone and looking further ahead. What trends do you foresee for your industry, what challenges along with opportunities are affecting your respective business, and in what ways can your company learn, as well as benefit from them?
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